Several years ago, a right-wing fundamentalist magazine published (and
truncated) a Phoenix article of my mine, without my knowledge. A reader
enamored of the piece (which had been twisted into a form Jesse Helms could
love) searched the Web and eventually snagged my e-
mail
address. With a few clicks, a complete stranger halfway across the country
found me. I'd been Googled.
The latest Webster's may not list Googling as a verb, but lexicographers
are going to have to face it: Americans Google, more than they admit publicly,
and they enjoy it very much. Simply type the name of someone you know into the
massive search engine that is Google.com, and the virtual machine -- part
ferret, part private eye -- zips into action, digging up eclectica: random
photos, forgotten high-school projects, and so on into cyber-infinity. You
Google to fill in the blanks about your sweetie, or to learn what a childhood
pal is doing now, or perhaps for a window into the soul of the hottie in the
next cubicle.
After my right-wing fan found me, the first person I Googled wasn't a stranger,
it was myself -- and it brought up links seemingly to every article I'd ever
written, interspersed with notices of old play performances, even papers
students had written for my courses. But I already knew this stuff. So
it wasn't long before I was plugging in friends' names to see what the Web knew
that I didn't.
I found that my friend Tim had created a study of home pages as a grad student.
His characteristic ironic amusement pervades the study's Web site, with its
André the Giant graffiti, links to humor sites, and paranoid conspiracy
theories. Five years later, the results of this student survey are all over the
Web, but with his chuckling sensibility supplanted by the gravitas of accepted
wisdom. Stuffy doctoral dissertations and college communications courses refer
to the "careful" and "thorough" work of "researcher" Tim.
In Tim's case, the Google yield -- a combination of intelligence and humor
deployed like a stealth bomb -- matched his personality. But sometimes, the
results suggest a kind of double life. My friend Tanya -- she who wears
elaborate hand-stitched costumes as a belly dancer, and no stitches at all as a
Burning Man reveler -- shows up as a Bible-story illustrator. Nicole -- whose
high-powered adventures took her to Hong Kong, Oslo, Ivory Coast, and
Equatorial Guinea before she became vice-president of a UK company -- surfaced
as the author of a homey article about baby car seats for Southern moms.
The Web seemed a bottomless well of colorful tidbits about my friends: Samantha
agitating at Harvard, Jeff sniffing that a popular clam shack was
tourist-quality, and Carly -- once an oversleeping, ever-procrastinating
English major -- now not only a morning anchor for a CBS affiliate, but a "hot
news babe," according to one fan. It was mindlessly addictive fun, as rewarding
as a treasure hunt.
That remained true until I Googled a friend's new boyfriend. A strong woman and
talented stage actress, Amy is one of my favorite people, but she lives in
another city, so I hadn't yet met her TV-actor beau. No need to wait for an
introduction -- I typed in his name and was instantly rewarded with a photo.
Unfortunately, it was a recent photo of the guy and his wife, looking happy as
clams at a celebrity event. It was unsettling that this should be my first
image of him. Pictures can lie, of course, but two things seemed clear: his
wife didn't know, and my smarter-than-that friend was the Other Woman. I'd
bitten off more than I'd Googled for.
Suddenly, Googling seemed less like catching up with friends than snooping on
them. It had never occurred to me that, while fun, this practice might also be
a bit invasive. Because the Web is an open book, the information is fair game.
But what if I'd tried to "search" friends through a pre-Web method: going to
the library to track someone through newspaper articles, public records, and so
on? Imagine saying to someone, "I read the funniest thing about you while
looking for your name in old-newspaper microfiche files at the library!"
Creepy, right?
What's the difference? In a word: effort. It would hint at obsession to invest
the time and work required for an old-fashioned search for someone who isn't,
say, a fugitive or your long-lost child. Comparatively, Googling requires
almost no effort at all -- and less time, which somehow takes the edge off. But
even so, the adulterous-boyfriend incident made me feel a little like Big
Brother, enough to keep me from mentioning my Google penchant to friends.
No one else ever mentioned it either, until a dinner party last fall, when
someone offhandedly referred to something they'd read on the Web about someone
else. The floodgates opened: almost everyone at the table had Googled one -- or
two, or five -- of the others. My husband, who Googles vicariously through me,
was floored to realize that it was all the rage. For him, the lone Google
virgin, it was like learning about a really excellent rave the morning after.
After that, Googling seemed okay again. I may be Big Brother, but I've got
millions of siblings, and the family is growing. Whenever I feel a guilty
twinge -- should I really be looking up an old boyfriend to see if his secret
gay life is ruining his political career yet? -- I remind myself of the golden
rule of the Internet age: Google unto others as you know they will Google unto
you.
David Valdes Greenwood can be reached at valdesgreenwood@worldnet.att.net.
Issue Date: February 15 - 21, 2002